Measuring testing work: proving quality to people who don't test
Two hours, live online, with a short break. A working method for proving the value of testing in numbers management actually cares about — by measuring the quality of the product, not the activity of the testing team.
- Why "testing metrics" — test cases, bug counts, coverage % — quietly fail to prove your value, and can backfire.
- The product-quality KPIs that answer the only question management is really asking: is the thing we shipped any good?
- Two dashboards you can build from tools you already have — one for your team, one for management.
Early bird 25 days left — price rises to €230 after.
Booking 3+ from one team? Get in touch for seats.
Measure the product, not the tester.
Every test manager eventually gets asked to prove the value of testing to people who don't understand it. The instinct is to reach for the numbers you control — test cases written, bugs found, coverage percentages. This webinar is about why that instinct quietly works against you, and what to do instead.
The pivot is simple and it changes everything: most testing metrics measure the testing team's activity, not the product's quality. Management doesn't care whether the tester is busy. They care whether the product is good. We walk through the product-quality KPIs — defect density, severity trends, customer-reported defect rate, time-to-first-bug, net quality trend — that measure the thing itself, independent of who tested it or how.
Built around one realistic scenario — one test manager, one tester, continuous deployment, the messy middle most teams actually live in. You'll leave with two concrete dashboards and the reframe that turns testing from "the people who find bugs" into the source of truth for product quality. No vanity metrics, no overclaiming — including an honest account of the part of testing's value that stays invisible, and why that's fine.
The questions the session is built around.
These are the questions this session works through — posed and answered live, with room for your own at the end.
- 01
Why do test case counts, bug counts and coverage % feel safe to report — and what makes them dangerous?
- 02
What actually happens to a team when management starts rewarding "bugs found"?
- 03
What's the single most honest signal of testing health, and why is it so rarely on the dashboard?
- 04
What's the real difference between measuring the testing function and measuring the product?
- 05
Which product-quality KPIs can you build today from tools you already own?
- 06
How do you present a quality dashboard so management reads the trend, not just the worst number this week?
- 07
How do you answer "but these numbers depend on the whole team, not just testing"?
- 08
How does owning product-quality metrics turn testing into a strategic function instead of a cost centre?
Save your seat — before someone else does.
You'll get the Stripe receipt and a calendar invite straight away, and the Zoom link the day before. Early-bird pricing ends in 25 days.
Secure card payment via Stripe.
The person who'll also answer the email.
Imola
Software-testing practitioner and quality advocate with fifteen years in the field — across product teams, agencies and in-house QA orgs. Has hired testers, been hired as one, and watched the job market change shape three or four times already.
Today Imola runs Pearly Quality from Hungary: the workshops, the monthly letter, the podcast, and the occasional honest conversation about where this profession is actually going.